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How to Design a Brand Guidelines Manual: A Step-by-Step Guide | Learn What I Know

Header Image Introduction W(caps) hen working with brands, creating a clear and effective Brand Guidelines manual is essential for maintaining consistency across all platforms. Recently, I designed a comprehensive manual for kitchen and bath specialists , tailored to reflect their luxurious yet approachable brand identity. In this tutorial, I’ll walk you through the steps I took to create this manual and share some screenshots from my Figma workboard to illustrate the process. Step 1: Define the Brand’s Core Elements Before diving into the design, it’s crucial to define the brand’s identity. For the kitchen and bath specialists, we focused on: Logo Usage : Establishing guidelines for logo placement, minimum sizes, and color variations. Color Palette : Selecting a clean, professional set of colors that evoke trust and premium service. Typography : Choosing fonts that align with the brand’s voice, ensuring readability and style. Since they already had a website established the job was ...